Space Marketing Podcast

Welcome to the Space Marketing Podcast! Today we’re exploring the power of connecting in the space industry. Our guest, Sarah Pousho, Co-Founder & Chief Executive Officer of Space Bridge Partners, will share insights on building meaningful relationships and bridging gaps across companies, countries, and industries. We’ll uncover how strong connections drive innovation, collaboration, and success in the dynamic world of space. We’ll discuss the art of building meaningful relationships, how to create bridges that drive success, and why cultivating connections is the key to thriving in the dynamic and competitive world of space. Chapters: 00:00 - Introduction – Welcome to the Space Marketing Podcast 01:17 - Guest Introduction – Meet Sarah Pousho of Space Bridge Partners 01:48 - The Power of Connections – How networking drives success in space 02:25 - Sarah’s Journey to Space – From childhood dreams to co-founding a company 04:03 - Breaking Into the Space Industry – How Sarah transitioned into space marketing 05:12 - About Space Bridge Partners – Connecting private capital to space missions 07:17 - The Role of Branding in Space – Why sponsors are crucial for space projects 09:18 - Real-World Space Partnerships – Brands already investing in space 11:03 - Mission Matchmaking – Aligning sponsors with space initiatives 12:37 - Historical Branding in Space – How Apollo worked with 20,000 brands 13:46 - Exciting Space Missions – Human reproduction in space, Venus atmosphere studies & more 15:11 - The Future of Space Tech – Innovations that feel like science fiction 17:09 - Networking for Success – How to build connections in the space industry 19:17 - Why Space is Collaborative – The unique openness of the industry 21:05 - Space’s Everyday Impact – How space tech affects our daily lives 23:30 - The Next 20 Years in Space – What’s coming & why it’s exciting 25:26 - Big Shifts in the Space Sector – The future of government & private investment 26:41 - Opportunities in Space Careers – Space needs more than just engineers! 28:41 - Final Thoughts – Why space needs you & how to get involved 29:55 - Closing & Special Thanks – Don’t forget to like & subscribe! ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net  UPC: TRA-TBI03  License: Sync License Download License: DOWNLOAD  Purchase Date: 6/3/22  Cue Sheet Track Name: Inspiring Hip Hop  Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

Communicating the Highs and Lows of space Insights on Storytelling, News Releases, and Building Trust in the Commercial Space Industry Izzy chats with Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic to discuss the good days and bad days and how to talk about both of them. And be sure to see Steve Clarke Vice President for Space Programs at SpaceCom Jan 28-30 in Orlando! Chapters: 01:45 Meet Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic 06:47 Commercial Space needs non-space skills 09:15 Astrobotic 11:13 What is a news release and why is it important 12:53 Telling your story to the media 15:54 AI finding good information 17:11 See Steve Clarke at SpaceCom 18:05 Finding your company 19:50 Importance of a news release 23:53 What is in a news release - 3 pillars of content - technology, local interest, and fun content 25:41 Who, what, when, why, and how 26:04 Building trust 26:33 When the news is not good news 29:50 The danger of silence 29:59 The hard days - Peregrine Moon Lander 37:20 Taking the public with you 39:18 Marketing the Moon by David Meerman Scott 39:59 Educating the future workforce - Moonshot Museum 47:01 Final Thoughts Astrobotics https://www.astrobotic.com/lunar-delivery/manifest/ Workforce development ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

The Business of Space with UAH Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier. Business of Space Conference - Feb 23-25, 2025 Register - https://www.uah.edu/opce/program-topics/business-of-space/2025 College of Business https://www.uah.edu/business Chapters 00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business 00:06:45 Beacons for space, business, workforce and community development 00:14:56 Business of Space 00:17:49 Space community is growing 00:19:09 Business of Space Conference information 00:21:22 University of Alabama Huntsville College of Business 00:24:10 Huntsville 00:25:04 Developing the business of space 00:29:24 Untapped opportunities in the space economy 00:35:28 Space impacting markets 00:40:01 Space data as an economic driver 00:42:39 Single most impactful innovation impacting the commercial economy today 00:50:23 Commercial industry’s role in developing space policy 00:54:08 Community relations 00:58:20 Entrepreneurial investment 01:00:08 Tech making an impact - Satellites and agriculture 01:04:46 Future trends no one is talking about yet 01:09:34 Final thoughts About Izzy Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows. The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally. Space Marketing Podcast mentions: Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy Crafting a Stellar Speaker Proposal https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal About Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ Chapters 01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems 05:50 Creating brand ambassadors 07:43 Understanding the mission 10:16 Training a culture of thought leadership 13:27 Multiplying the effort 14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event. 20:19 New marketing training program - taking the stage 24:05 Creating a knowledge library and a training process 26:19 Public speaking benefits the company and the person 32:48 Knowledge library to aid speaking 35:55 Multiplying the marketing effort 38:55 Back up for context 39:33 Prioritizing now versus future 41:41 Lunch and Learn 44:36 Building processes 47:41 Project management in a marketer’s toolbox 50:47 Partners representation 51:58 Project management represents your brand ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/ Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT. Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy. Chapters: 01:29 Meet Bradley Hope 04:48 About MSI DFAT - Acoustic Testing 10:46 Power of being nice 13:01 Tactics of being nice 15:46 Golden Rule to make a connection 19:30 Challenges of being nice 20:56 Ways to be nice that cost nothing 23:29 Future of the space industry 28:13 Emotional Intelligence 32:58 Final Thoughts Book references: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet Influence by Dr. Cialdini MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing Orion images provided by MSI DFAT ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina.  This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them. Chapters: 2:53 Dario Wainer 3:53 David Chalkho 6:02 Skyscale - space models 08:52 NASA replicas telling the space stories 10:21 Bringing the concept to an investor using replicas 16:02 Different formats and levels of detail of SkyScale replicas 18:18 Promoting SkyScale 23:27 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟 Brig General (retired) Damon Feltman - Founder of OXR Consulting David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries Contact via LinkedIn CHAPTERS: 01:32 Meet Damon, David, and Robert 05:11 Robert Aillon and the Ecuadorian education initiative 8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone 11:27 Media interviews 12:31 Dave Thomas - sharing the dream to space 16:43 Promoting the initiative and creating a space future 20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas 23:31 “Why Ecuador should go to space” essay  25:11 Talking to the different departments about the space economy and it trajectory  26:00 Space Marketing Books clip 26:29 Next steps for the education programs 28:16 Milo Space Science Institute programs into other countries 29:12 Sharing space changes lives 30:45 Thunderbird painting - the story of mutual respect 33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry 41:55 Importance of education 48:24 A challenge Links: Thunderbird School of Management - https://thunderbird.asu.edu/ Milo Space Science Institute - https://miloinstitute.org/ Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/ OXR Consulting School mentioned: Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec Unidad Educativa Bilingue Javier - uejavier.edu.ec El Colegio Politécnico - copol.edu.ec Academia Naval Almirante Illingworth - anai.edu.ec Colegio Americano - colegioamericano.edu.ec Universidad Hemisferios - uhemisferios.edu.ec Inicio Universidad San Francisco de Quito - usfq.edu.ec University of the Americas - udla.edu.ec Escuela Superior Politecnica del Litoral - espol.edu.ec Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry. CHAPTERS: 01:13 Meet Beth Dean-Pope 06:30 Opus Solaris 08:18 Point of transition in space 08:47 Building benefits for the sciences with commercialization of space 10:34 You can’t change the world if no one knows you exist 11:27 Storytellers of Apollo 12:16 Edison Moment 13:58 Bringing non-space companies into space 17:11 Subscribe to the Space Marketing Podcast 17:48 The high net worth  18:48 Inspiration 4 and Polaris Dawn 21:31 What are the barriers for the non-traditional companies as they go into the space industry? 23:48 Non-space brands doing science in space 24:34 Companies big and small can do space projects and workforce development 25:39 Changing life on Earth and Agritech 26:53 Target and cotton 27:21 Comes back to storytelling 28:16 Providing marketing 31:23 Marketing to the public 33:32 Ultimate product placement and corporate involvement 36:25 The future of space 36:39 Orbital data centers 38:43 Multiple space stations for science and space tourism 39:39 Space debris 41:29 Spaceship Earth 44:59 Final thoughts    Links: https://opussolaris.com/ Contact Beth on LinkedIn Space for Kentucky - https://spaceforkentucky.com/ Loretta Whiteside - The New Right Stuff ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates.  Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives  24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company’s story with hands-on activities 32:49 Challenges working in the space industry - can’t talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story  Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.  Krystal Azelton Secure World Foundation https://swfound.org/ Chapters: 01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation 02:30 Krystal’s journey to space 07:38 Becoming the megaphone for a cause 10:48 The message of value about space and the connection to the environment 14:46 Importance of communication and our audience 15:47 Importance of messaging for the future of space and its space sustainability 16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce 20:02 Workforce - appealing to this generation who want to make an impact in the world 22:19 Inspiring our children - space relates to many industries 24:58 Space need everyone from accountants to marketing to scientists 27:03 Marketing is multifaceted  27:43 Space sustainability 33:15 Taking action 35:36 Outside of the bubble 37:59 Creating a healthy space industry  42:23 Final thoughts and a challenge  ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement. Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground. CHAPTERS 01:08 Introducing Aphrodite Brimsmead from Duro 02:45 About Duro 04:10 From engineering to marketing 05:14 Customer experience 06:13 Starting up 07:26 Scrappy developing creative results 10:28 How has Duro grown?  11:11 Having a marketing person on staff 12:08 Working with an agency 14:06 Creating assets and finding the right audience 14:43 SmallSat 16:08 AD 17:16 Preparing your team for conferences 19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts 20:26 Marketing tools in the toolbox 23:48 Why space 25:59 Duro case study - AstroForge 28:13 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment. https://getmaxspace.com/ CHAPTERS 01:13 Introduction of Kirsten Whittingham, President of Max Space 02:32 Building a cake and contracts Kirstn’s journey to space via space camp 09:20 Max Space 13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong 20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth 21:15 Biomanufacturing of human organs and retinas 24:53 Cosmic Girls Foundation 30:44 Diversity in culture and background experience to bring different perspectives and different solutions 32:42 Space needs you - space needs all kinds of professions Outreach of space 33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media. 37:09 Importance of outreach 40:06 Marketing and outreach challenges 44:35 Websites and social media 45:08 Having a professional marketing from the beginning 47:53 Future outlook for space 50:11 Final thoughts of the day Cosmic Girls Foundation - https://www.cosmicgirls.org/ Space Camp - https://www.rocketcenter.com/SpaceCamp Embry-Riddle University - https://erau.edu/ Genesis 1 and 2 Bigelow Expandable Activity Module (BEAM) on the International Space Station Made in Space Small Sat 2024 - https://smallsat.org ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom. They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.  Commercial Space Week - January 27-31, 2025 in Orlando, FL  SpaceCom | 51st Space Congress - https://www.spacecomexpo.com Space Mobility Conference - https://spacemobility.org GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Call for speaker presentations - DEADLINE: JULY 10, 2025 https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6 Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD CHAPTERS: 01:12 Introduction 02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair 03:52 Tracks at SpaceCom and Space Mobility Conference 05:23 Speaking at SpaceCom  07:38 Getting interesting speakers and keynotes 09:12 Selecting panelists and TINATalks 09:54 Benefits of Speaking 11:56 Speaking is about the audience, not about selling your company 13:48 Filling out the speaker presentation proposal 19:21 Things to avoid in your proposal 20:24 The rating system for approval (how your paper can move to the top) 22:37 The criteria 26:46 Advice for would-be presenters 29:54 Toastmasters ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.  GUEST:  Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura received a copy of Izzy’s Space Marketing book 03:51 Community of Marketers 04:41 Marketing equals storytelling 06:37 Spiritual side of space 08:47 Climate Crisis - we need space to see it in order to fix it 10:08 Do space responsibly and do it right 11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion 12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle 15:13 Creating a business around your audience and their needs 17:35 Trade shows and conferences as a 360 marketing strategy 18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring 22:56 Creating a fun experience and developing a relationship with attendees 24:11 Training and preparing the staff for speaking and presentation 24:59 Post-event debriefing and developing the ROI for the event 25:42 Giving your team the tools to develop great relationships 28:15 Marketing Challenges - It is OK to say you do not know  29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands 31:17 Trust is everything 32:06 Marketing in space versus other industries  32:52 Encouraging new conversations 35:24 Space in the next 10-20 years - more problems solvers and more voices 37:58 Final Question 40:17 See Change Sessions bringing diverse thought conversation #spacemarketing #spacebusiness #commercialspace #marketing ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.  A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.  #spacemarketing #spacebusiness #commercialspace #marketing CHAPTERS: 01:14 Introduction 02:17 Meet Kimmee 03:18 Passion for working with small space companies 04:37 Strategic Space Marketing 08:37 Marketing team of one 10:26 Creating marketing for an event 11:32 Social Media engagement 13:49 Social media algorithm 14:13 Marketing challenges  19:16 Market to your investors 21:21 Favorite marketing Strategy or tactic - Events 26:20 Developing a relationship where companies can benefit each other 28:36 The next 10 to 20 years 32:46 The importance of space for Everyone, not just people in the space industry 36:11 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.  A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.  Amanda Hudswell Head of Marketing Communications and Public Affairs  Equatorial Launch Australia https://ela.space CHAPTERS: 01:17 Importance of a marketing plan 03:01 Eclipse 04:27 Meet Amanda Hudswell 07:54 About ELA 13:59 When to bring in a marketing professional 16:24 The Marketing Plan 19:17 Your audience and crafting a message that resonates 22:25 Strategies and tactics of a marketing plan 24:02 Constructing the plan and getting scrappy 22:37 Measuring and testing 30:24 Non-digital results 32:52 Telling the space story 36:47 Your audience is the hero, your company is the guide 39:53 Marketing challenges 41:59 Marketing successes 44:17 Algorithms - shooting at a moving target 46:34 Bad actors, trolls, and grumpy people 53:59 The future of space 58:57 Final Thoughts MENTIONS: GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Building a BrandStory by Donald Miller ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML. https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987 ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company. Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!  Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.  ABOUT JEFFREY UGBAH Jeffery Ugbah  Director at Galaxy Digital galaxy.com CHAPTERS: 01:15 Introduction to Jeffery Ugbah 03:48 Jeffrey's journey to space 08:54 Galaxy Digital 11:15 Why is the space industry interesting to investors? 14:15 How important is marketing and branding of a potential company to an investor? 19:00 What does a lack of branding say to investors? 21:05 Value of telling your story 22:48 The whole package 25:30 How does space differ from tech in expected growth? 28:57 Increase or decrease in first level Series A seed funding for space investments? 30:54 How do you find investors/investees?  35:37 Keeping your business a secret 38:12 Pitfalls that make companies undesirable to investors 42:12 How much percentage should a founder keep during a round? 43:43 Market fit 47:16 Bring in a marketing professional from the beginning of the development 48:42 Future of space 51:27 Final Thoughts MENTIONS: Evercore Galaxy Digital Bitcoin Digital Assets Computing High performance Computing ASIC Miners Gaming Climate Tech Frontier industries Space tech ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional. ABOUT SHANNON CLEMENT: Shannon Clement Fractional Chief Marketing Officer (CMO) Engagement Marketing https://engagementmarketing.ca  613-799-5207 shannon@engagementmarketing.ca  Book a meeting: https://calendly.com/shannon-cmo/30min Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful. As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.  CHAPTERS 01:24 Meet Shannon Clements from Engagement Marketing 03:22 Shannon’s journey to space 07:06 Shannon’s journey to marketing 09:18 Starting with Start-ups 10:08 Fractional Leadership 14:27 Reducing costs 15:51 Fractional Leadership is not for everyone 17:44 Start-ups 19:37 Women’s Aerospace Network 21:44 Women in leadership 24:47 Dominant Information Solutions Canada (DISC) 26:38 Fun bits of marketing - translating the message 29:59 Companies transitioning into the space industry 31:23 Understanding the audience and their language 32:29 Space industry in 10 to 20 years 36:31 Final thoughts MENTIONS: Beth Mund Casual Space Podcast N2K T-minus Space Daily Women’s Aerospace Network Women’s Space Network Award voting deadline May 1 Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse. CySat 2024 #Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller, Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market. Ed Fyfe Senior Brand Designer www.edfyfedesign.com CHAPTERS: 01:19 The value of graphics and developing a story 03:15 Meet Ed 07:07 Creativity 07:42 Ed Fyfe Design 08:36 Change only when it ceases to be effective 09:35 Imagery develops a brand 11:40 Merchandising a brand 21:04 Repurposing materials 26:07 Ai in graphic design 26:42 Mailer 33:00 SaxaVord Spaceport and their podcast 38:31 The next 10-20 years 41:33 Space for Kentucky 45:56 Tide 48:27 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods. Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space. #spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment DANIEL SMITH Founder & Creative Director https://astroagency.co.uk/ https://firearrow.space/ LINKS https://astroagency.co.uk/ https://firearrow.space/ https://clearspace.today/ https://astroscale.com/ https://www.gov.uk/government/organisations/uk-space-agency https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ https://foe.org/ https://spacescotland.org/ CHAPTERS 1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency 2:22 Daniel’s journey to the space industry 6:03 Space needs skilled professionals and marketers (marketeers) 6:32 AstroAgency 8:17 The need for space awareness and public disconnect 9:48 Fire Arrow - assisting countries develop sovereign launch capabilities 13:02 Space Bar 17:05 Hold on to your boosters 17:35 What are some marketing challenges 22:18 Why businesses need marketing 24:39 Successful marketing campaigns and strategies and why they were successful 26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space 29:30 UK and their space sustainability goals in space and on Earth 35:57 Workforce development 41:34 Ukrainian war with Russia 46:12 Future of space in the next 10-20 years 50:54 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices